We make brands shine and people smile trough strategy and design
We make brands shine and people smile trough strategy and design
Smile Studio™ is a small brand and design studio in Copenhagen.
We design brands that help startups and scaleups shine through.
Our work

ClinLog
A clinical look at simplifying compliance for healthcare providers

ClinLog
A clinical look at simplifying compliance for healthcare providers

Helsingør Kommunes Beredskab
A new logo for local and global recognition and authority

Helsingør Kommunes Beredskab
A new logo for local and global recognition and authority

VhAT
VhAT the future of VAT management and compliance support looks like

VhAT
VhAT the future of VAT management and compliance support looks like

Den Blå Avis
Denmark's beloved marketplace goes live in shopping centers with second-hand goods from Danes themselves

Den Blå Avis
Denmark's beloved marketplace goes live in shopping centers with second-hand goods from Danes themselves

V Spoilers
Revolutionizing fleet efficiency and green transition with a new wind-driven brand

V Spoilers
Revolutionizing fleet efficiency and green transition with a new wind-driven brand
Our work

VhAT
VhAT the future of VAT management and compliance support looks like

ClinLog
A clinical look at simplifying compliance for healthcare providers

Den Blå Avis
Denmark's beloved marketplace goes live in shopping centers with second-hand goods from Danes themselves

V Spoilers
Revolutionizing fleet efficiency and green transition with a new wind-driven brand

Helsingør Kommunes Beredskab
A new logo for local and global recognition and authority
What we do. We help ambitious brands uncover new opportunities, create new experiences, or update existing ones for the future.
What we do. We help ambitious brands uncover new opportunities, create new experiences, or update existing ones for the future.
Brand Strategy
Brand Strategy
Market Research
Market Insights
Brand Strategy
Naming
Positioning
Brand Narrative
Storytelling
01
Visual Identity Design
Visual Identity
Visual Identity
Visual identity
Art Direction
Brand Architecture
Brand Guidelines
Grafhic Design
Packaging Design
Editorial Design
Visual identity
Art Direction
Brand Architecture
Brand Guidelines
Grafhic Design
Packaging Design
Editorial Design
02
Brand Roll-out
Brand Roll-out
Roll-out Plan
Content Creation
Creative Campaings
Creative Concepts
Social Media Content
Grafhic Design
Brand Film
03
Digital Design
User Research
UX / UI Design
Prototyping
User Testing
Design System
App Design
Webdesign
04
How we do it. We believe every brand has the potential to shine - let us show you how as your creative partner.
We bring a not-so-secret sauce of strategic thinking and creative craftsmanship to solve challenges, push boundaries, and spark fresh ideas with strategy and design.
How we do it. We believe every brand has the potential to shine - let us show you how as your creative partner.
We bring a not-so-secret sauce of strategic thinking and creative craftsmanship to solve challenges, push boundaries, and spark fresh ideas with strategy and design.
Testimonials




"It has truly been a great process developing the design and the brand identity in accordance with our overall mission of making it easier to get VAT right. Thank you Mathias for guiding us so far. We are just getting started"
Thomas Svane Jensen
Co-founder, VhAT
"I really appreciate the way it feels very open-ended, letting different kinds of people explore as much as they feel curious, with a little something for everyone. It's honestly genius, I'm grateful for this collaboration."
Tommy Jacobson
Head of Design, Sony
"Collaborating with In-House was a pure joy! They paid attention to our needs and transformed our concepts into a breathtaking actuality. Their ideas and originality in their designs sincerely distinguish them."
Nick White
Founder of Sensa
Lisa Kudrow
Head of Design, Sony
"Mathias excels in project management, organization, and execution, bringing enthusiasm and professionalism beyond his years. He handled projects like our 'Open House' event, a social media campaign, and a new student concept, coordinating well with U/Nord's media department. I highly recommend him, and we will definitely collaborate again."

VhAT
VhAT the future of VAT management and compliance support looks like

VhAT
VhAT the future of VAT management and compliance support looks like

ClinLog
A clinical look at simplifying compliance for healthcare providers

ClinLog
A clinical look at simplifying compliance for healthcare providers

Den Blå Avis
Denmark's beloved marketplace goes live in shopping centers with second-hand goods from Danes themselves

Den Blå Avis
Denmark's beloved marketplace goes live in shopping centers with second-hand goods from Danes themselves

V Spoilers
Revolutionizing fleet efficiency and green transition with a new wind-driven brand

V Spoilers
Revolutionizing fleet efficiency and green transition with a new wind-driven brand

Helsingør Kommunes Beredskab
A new logo for local and global recognition and authority

Helsingør Kommunes Beredskab
A new logo for local and global recognition and authority
Don't just take my word for it




"It has truly been a great process developing the design and the brand identity in accordance with our overall mission of making it easier to get VAT right. Thank you Mathias for guiding us so far. We are just getting started"
Thomas Svane Jensen
Co-founder, VhAT
"I really appreciate the way it feels very open-ended, letting different kinds of people explore as much as they feel curious, with a little something for everyone. It's honestly genius, I'm grateful for this collaboration."
Tommy Jacobson
Head of Design, Sony
"Collaborating with In-House was a pure joy! They paid attention to our needs and transformed our concepts into a breathtaking actuality. Their ideas and originality in their designs sincerely distinguish them."
Nick White
Founder of Sensa
Lisa Kudrow
Head of Design, Sony
"Mathias excels in project management, organization, and execution, bringing enthusiasm and professionalism beyond his years. He handled projects like our 'Open House' event, a social media campaign, and a new student concept, coordinating well with U/Nord's media department. I highly recommend him, and we will definitely collaborate again."




"It has truly been a great process developing the design and the brand identity in accordance with our overall mission of making it easier to get VAT right. Thank you Mathias for guiding us so far. We are just getting started"
Thomas Svane Jensen
Co-founder, VhAT
"I really appreciate the way it feels very open-ended, letting different kinds of people explore as much as they feel curious, with a little something for everyone. It's honestly genius, I'm grateful for this collaboration."
Tommy Jacobson
Head of Design, Sony
"Collaborating with In-House was a pure joy! They paid attention to our needs and transformed our concepts into a breathtaking actuality. Their ideas and originality in their designs sincerely distinguish them."
Nick White
Founder of Sensa
Lisa Kudrow
Head of Design, Sony
"Mathias excels in project management, organization, and execution, bringing enthusiasm and professionalism beyond his years. He handled projects like our 'Open House' event, a social media campaign, and a new student concept, coordinating well with U/Nord's media department. I highly recommend him, and we will definitely collaborate again."
Ready to make your brand shine?
Like details?
Smile Branding Studio
CVR 44577038
© Smile Branding Studio™
Made with a smile
Ready to make your brand shine?
Like details?
Smile Branding Studio
CVR 44577038
© Smile Branding Studio™
Made with a smile