Identity & Packaging
Marselisborg
Identity & Packaging
Marselisborg
Client
Marselisborg Læske Bryggeri
Industry
FMCG
Services
Brand Strategy
Naming
Visual Identity
Packaging Design
Brand Activation
Editorial
Year
2024
Introduction
Marselisborg Læske Bryggeri is a beverage company based in Aarhus, producing high-quality lemonades, sodas, and soft drinks. With fresh brews made from traditional recipes and local Danish fruits, the brand carries a deep heritage. The challenge was to create a retail product that visually symbolizes this commitment to quality and heritage while communicating the freshness and distinctly Danish feel of Marselisborg’s beverages to consumers.
Challenge
The key challenge was to translate Marselisborg's rich history and craftsmanship into a modern brand identity that would resonate with today’s consumers. How could we create a design that reflects the quality, authenticity, and tradition behind their drinks, while also conveying the sense of freshness and the local Danish essence in a way that stands out on store shelves?
The key challenge was to translate Marselisborg's rich history and craftsmanship into a modern brand identity that would resonate with today’s consumers. How could we create a design that reflects the quality, authenticity, and tradition behind their drinks, while also conveying the sense of freshness and the local Danish essence in a way that stands out on store shelves?
The key challenge was to translate Marselisborg's rich history and craftsmanship into a modern brand identity that would resonate with today’s consumers. How could we create a design that reflects the quality, authenticity, and tradition behind their drinks, while also conveying the sense of freshness and the local Danish essence in a way that stands out on store shelves?
Insight & Solution
The solution was to craft a brand identity deeply connected to Marselisborg’s heritage. The brewery’s iconic factory facade, with its distinctive rounded and square windows, inspired a simplified logo that represents the direct path from high-quality production to the consumer. To convey the product’s natural freshness, we drew from vintage fruit illustrations and 1920s poster art, developing a hand-drawn style that makes each flavor variant easy to distinguish. A handwritten typography was added to combine modern and traditional elements, creating a visual language that evokes both heritage and craftsmanship while keeping the brand fresh and relevant for today’s market.
The solution was to craft a brand identity deeply connected to Marselisborg’s heritage. The brewery’s iconic factory facade, with its distinctive rounded and square windows, inspired a simplified logo that represents the direct path from high-quality production to the consumer. To convey the product’s natural freshness, we drew from vintage fruit illustrations and 1920s poster art, developing a hand-drawn style that makes each flavor variant easy to distinguish. A handwritten typography was added to combine modern and traditional elements, creating a visual language that evokes both heritage and craftsmanship while keeping the brand fresh and relevant for today’s market.
The solution was to craft a brand identity deeply connected to Marselisborg’s heritage. The brewery’s iconic factory facade, with its distinctive rounded and square windows, inspired a simplified logo that represents the direct path from high-quality production to the consumer. To convey the product’s natural freshness, we drew from vintage fruit illustrations and 1920s poster art, developing a hand-drawn style that makes each flavor variant easy to distinguish. A handwritten typography was added to combine modern and traditional elements, creating a visual language that evokes both heritage and craftsmanship while keeping the brand fresh and relevant for today’s market.
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Smile Branding Studio
CVR 44577038
© Smile Branding Studio™
Made with a smile
Ready to make your brand shine?
Like details?
Smile Branding Studio
CVR 44577038
© Smile Branding Studio™
Made with a smile
Ready to make your brand shine?
Like details?
Smile Branding Studio
CVR 44577038
© Smile Branding Studio™
Made with a smile